I have a wealth of experience working closely with several of the Virgin Group global brands including Virgin Galactic, Virgin Atlantic, Virgin Trains, Virgin America, Virgin Money, Virgin Media and more, as creative director/art director across brand identities, liveries, photography, campaigns, and communications for both digital and print. Below is an overview of just some of my work.
Virgin Galactic
My Spaceship and Mothership livery designs hero the Philippe Starck/GBH Virgin Galactic logo as it
looks back to earth.

Virgin Group
For over 15 years, I was a key member of the creative team of brand guardians overseeing many Virgin brand launches, identities, campaigns and initiatives.
Virgin Atlantic
A very small snapshot of my creative direction for Virgin Atlantic includes brand identity, aircraft liveries, product identities, loyalty club collateral, product literature and marketing campaigns.
Brand Photography art direction
Virgin Atlantic Upper Class Wing - 'Limo To Lounge In 10 Minutes'

Brand Photography art direction
Virgin Atlantic Economy - 'Viktoria's Adventure at 35,000ft'
Brand Photography art direction
Virgin Atlantic Upper Class Suite - 'Make The Suite Your Own'
Transformations
For over 10 years I art directed many of Virgin Atlantic's business calendars. The National Business Calendar Awards created a unique, one-off 'stand-out' award especially for this one for its creative idea, message, design craft and wit.

Virgin America
A key part of the Virgin Atlantic creative strategy was to bring brand consistency to their family of global airline brands, including Virgin Nigeria, Virgin Australia and Virgin America.
Virgin Trains
Another of my livery designs, this time for Virgin's tilting, high-speed, 'Pendolino' trains.
Hornby even made a model of it!
Brand Photography art direction
'Boredom Sucks - Virgin Mobile Bites'
Brand Photography art direction
Virgin Money - 'Everyone's Better Off...'

...Doing The Things They've Always Dreamt Of
...Knowing Every Detail
...When Things Feel Easy
...When Treated As Equals
...Looking Out For Their Neighbours
...With Simplicity In A Complex World
Virgin Group
My art direction and collaboration with artist Steven Wilson on a brief from Virgin Group HQ resulted in a glorious large scale, limited edition, screen printed poster celebrating all things Virgin.

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