Individual Covers
The concept of ‘on the go’ dramatises the principle of Barclays new range of bespoke insurance covers for gadgets. We follow genuine Barclays customers on their individual journeys, weaving-in their own authentic stories.
The concept of ‘on the go’ dramatises the principle of Barclays new range of bespoke insurance covers for gadgets. We follow genuine Barclays customers on their individual journeys, weaving-in their own authentic stories.
Smart Investor
My idea for a new Barclays investment platform encourages staff to ditch their preconceptions and lets them see that there's no such thing as a 'typical' investor.
My idea for a new Barclays investment platform encourages staff to ditch their preconceptions and lets them see that there's no such thing as a 'typical' investor.
O2 Arena ATM Awareness Campaign
‘Helping Hands’ was the idea behind this campaign, informing visitors of the additional Barclays cash machines, newly installed to help reduce queue times at the O2 Arena in London..
‘Helping Hands’ was the idea behind this campaign, informing visitors of the additional Barclays cash machines, newly installed to help reduce queue times at the O2 Arena in London..
Photography Art Direction
A small selection of Barclays products and services photography that I have commissioned and art directed: 'Visual Metaphors' expressing Convenience, Protection, Reach, Choice and Loyalty.
A small selection of Barclays products and services photography that I have commissioned and art directed: 'Visual Metaphors' expressing Convenience, Protection, Reach, Choice and Loyalty.
Objects tell stories
Colleague Engagement campaign to help embed Barclays brand purpose and values (Service, Respect, Integrity and Excellence) across a global workforce.
Colleague Engagement campaign to help embed Barclays brand purpose and values (Service, Respect, Integrity and Excellence) across a global workforce.
Video Banking
Barclays history of innovation is told by a Barclays customer in order to reveal their newest initiative. Specific customers were chosen according to their daily life challenges to illustrate how video banking could support and improve their banking routines by giving them a face-to-face facility.
Barclays history of innovation is told by a Barclays customer in order to reveal their newest initiative. Specific customers were chosen according to their daily life challenges to illustrate how video banking could support and improve their banking routines by giving them a face-to-face facility.
Authenticity works.
The first of many projects where I insisted on casting genuine Barclays customers as advocates for the brand - those with real financial needs that aligned with the product and service themes.
The first of many projects where I insisted on casting genuine Barclays customers as advocates for the brand - those with real financial needs that aligned with the product and service themes.
5 Day Challenge
To find out how they would cope with the Barclays Mobile Banking app, we set a handful of genuinely reticent Barclays customers a five-day challenge. During the process, they were converted from sceptics to advocates and their stories told across the campaign.
To find out how they would cope with the Barclays Mobile Banking app, we set a handful of genuinely reticent Barclays customers a five-day challenge. During the process, they were converted from sceptics to advocates and their stories told across the campaign.
Contactless
Another campaign at The O2 Arena, this time dramatising the speedy way to pay using Contac...
Another campaign at The O2 Arena, this time dramatising the speedy way to pay using Contac...
Barclays ATP sponsorship
Advertising campaigns for the ATP Finals, Ball Kids recruitment and the ATP Trophy tour.
Advertising campaigns for the ATP Finals, Ball Kids recruitment and the ATP Trophy tour.
LifeSkills
Brand identity and visual expression which influenced all work, from all agencies, across all channels for the Barclays LifeSkills initiative.
Brand identity and visual expression which influenced all work, from all agencies, across all channels for the Barclays LifeSkills initiative.
